International Convention Centre Sydney (ICC Sydney), managed by Legends Global, has unveiled its 360 Interactive Tour — a 3D digital planning tool designed to fundamentally change how event organisers explore, plan and experience Australia’s premier convention, exhibition and entertainment destination.
Powered by Matterport’s 3D immersive mapping technology and Phoria’s UX layer, ICC Sydney’s 360 Interactive Tour is one of the largest of its kind globally, enabling organisers to seamlessly navigate every room and space across the Convention Centre, Exhibition Centre and TikTok Entertainment Centre – from anywhere in the world.
More than a virtual walkthrough, the 360 Interactive Tour functions as a fully immersive digital twin, allowing event organisers to evaluate scale, flow and spatial relationships with precision. Users can explore room connectivity, assess attendee pathways, visualise event layouts and confidently evaluate suitability, long before arriving on site at the venue.
ICC Sydney Chief Executive Officer Adam Mather-Brown said: “Our investment in the development of a 360 Interactive Tour will make a difference for our clients. As the pace of technology accelerates, we’re focused on providing tools that streamline planning, reduce complexity and support organisers from the outset. This digital twin reflects our ongoing commitment to delivering smarter, more efficient event solutions.”
Purpose built for event planning, ICC Sydney’s 360 Interactive Tour enhances understanding of the venue’s vast and highly flexible event infrastructure. Independent research shows organisers engage significantly more with 3D digital twins than traditional static imagery, making immersive technology an integral tool in modern event planning.
Discover ICC Sydney’s 360 Interactive Tour: https://iccsydney.com.au/360-interactive-tour/