International Convention Centre Sydney (ICC Sydney), Australia’s premier convention, exhibition and entertainment venue, is seeking its first commercial naming partner for the world class ICC Sydney Theatre.
Sitting at the epicentre of the A$3.4 billion, 20-hectare transformation of Darling Harbour, which recorded 26.5 million visitors* in 2017, the dazzling 8,000 seat (9,000 standing) ICC Sydney Theatre opened to the public in December 2016 and has already welcomed 250,000 visitors to 56 live entertainment events.
Ranked in the top 50 venues of the illustrious Pollstar Theatre Worldwide Ticket Sales 2017 report, recent calendar highlights at ICC Sydney Theatre include two back-to-back sell out Jerry Seinfeld concerts and performances by international stars Ariana Grande, KD Lang, Nick Cave and PJ Harvey.
ICC Sydney CEO, Geoff Donaghy, said ICC Sydney Theatre has built an international reputation for excellence, demonstrating its success as the new home of live entertainment in the heart of Sydney.
“In just over one year, ICC Sydney Theatre has hosted and attracted an outstanding calendar of events for a diverse audience, ranging from high-profile shows to international sporting events.
“This represents powerful brand exposure opportunities for a naming rights partner to match the venue’s world class credentials and enhance guest experiences. Already, we are in discussions with a number of high profile Australian and international brands,” he said.
Delivering an enveloping visitor experience, ICC Sydney Theatre features a contemporary design, exceptional facilities and leading technology throughout. The innovative fan-shaped seating bowl brings audiences closer to the stage and provides unobstructed views for all.