ICC Sydney restarts entertainment events with an immersive experience

16 Nov 2021

International Convention Centre Sydney (ICC Sydney) kicks off its entertainment events schedule with an award-winning, immersive space event—Neighbourhood Earth, which is set to reactivate face to face events and attract thousands of visitors to the venue and Sydney’s CBD.

ICC Sydney CEO, Geoff Donaghy said that after almost 16 weeks in lock down, more than ever, the community was seeking experiences and in person connections and experiential events delivered on this desire.

“Welcoming an event such as Neighbourhood Earth solidifies the return of our entertainment events calendar as we progress on the road to recovery. This is timely to meet the demand for in person connections that will reinvigorate the experience economy,” Donaghy said.

Emma Triggs, CEO of M Live, who are presenting Neighbourhood Earth said the event represented a restart for the events business and would fulfil the market’s need for life-enriching experiences as the city emerges from lockdown.

“Neighbourhood Earth will bring cutting edge technology and the latest in science to a diverse audience. In selecting a venue, it was important for us to collaborate with a world class operator that is as committed to raising the bar for audience experiences as well as health and safety practices as we are. The event is anticipated to draw an audience of 150,000 and we have the utmost confidence that our collaboration with ICC Sydney will ensure patrons not only have an out of this world experience at the event, but a safe and seamless one too,” Triggs said.