ICC Sydney Offers Advanced Interim Solution

14 Jul 2021

International Convention Centre Sydney (ICC Sydney) has announced the expansion of its existing virtual event and broadcast spaces in response to event organisers’ needs to continue to meet and stage their events during this heavily restricted period.

The broadened facilities, known as ICC Sydney Studios, encompass three purpose built virtual event spaces where event organisers and presenters can make full use of ICC Sydney’s quality recording, live streaming and digital solutions — all supported by their passionate team and the ICC Sydney Connect customisable event platform.

ICC Sydney CEO Geoff Donaghy said the desire to meet in-person remained core to the majority of clients but that the team’s ability to flex to meet interim needs again demonstrated ICC Sydney’s agility and experience.

“We understand that for some the show must go on, even during these current health restrictions, which is why we have again flexed our services to meet the needs of our clients,” he said.

ICC Sydney’s Parkside Ballroom and Grand Ballroom house the additional, temporary studios that both feature LED screen technology which provide an engaging and dynamic backdrop for virtual events. The suite of spaces also features a dedicated, permanent Media Studio fit out with green screen technology which allows for visual integration of presenters into customisable background content.

The expanded facilities and services will be delivered by the venue’s expert Audio Visual and ICT teams who have executed more than 200 broadcast and hybrid events in the last 12 months including the Destination Australia, Pathology Update and the Legal Aid NSW Criminal Law conferences, amongst many others.

ICC Sydney Director of Audio Visual Services Brian Nash said the venue is proud to reinstate and expand its audio visual product suite following positive client feedback and uptake.

“Over the last 12 months, we’ve been pleased to be able to support event organisers to find and deliver high quality hybrid and virtual event solutions throughout the COVID-19 pandemic. By expanding the range of studio options, we are able to provide the facilities and the experience to organisations, industries and individuals to help them continue to connect during this period,” said Nash.

ICC Sydney is always looking at ways to expand its products and services to meet client needs. Following the initial success of the broadcast studios set up during the lockdown in 2020, ICC Sydney launched a permanent Media Studio in order to flex to any operational environment and provide clients peace of mind that a virtual delivery of their event can proceed in the safest possible way.

“Our dedicated team of professionals has demonstrated experience implementing the latest and best in class technology to support organisers with their virtual events in ample and large spaces and with access to other onsite facilities such as COVID safety protocols, proximity to the CBD and onsite parking. We are here to support organisers deliver a seamless event experience for their audiences wherever they may be located,” he said.

Keith Barks, General Manager of Informa has selected ICC Sydney Studios to host 18 virtual and hybrid events in the last 12 months.

“Informa Australia produces around 70 live business events across the country each year. With the outbreak of the COVID-19 pandemic we were unable to run many of these conferences to a face-to-face audience. We were however, able to produce and deliver these events virtually as needed. Having looked at various studios and service providers we were enamoured by the friendliness and expertise of the ICC Sydney staff. Their facilities are ‘state-of-the-art,’ and the knowledge and experience of the tech crew is unsurpassed.

“The technicians worked very effectively with Informa staff in the lead-up to each and every one of our virtual events to ensure the high-quality delivery we desired. They also spent time with our conference speakers to put them at ease and ensure they were comfortable in delivering their virtual presentations. ICC Sydney Studio technicians were consistently adept at ensuring each virtual event was a slick and polished presentation, and for their efforts in helping make our virtual events successful over the last year, we are very grateful,” said Barks.