SXSW Sydney

15 – 22 OCTOBER 2023

ICC Sydney proudly anchored the inaugural delivery of SXSW Sydney, Asia Pacific’s largest creative industries event showcasing Sydney’s local talent, culture and innovation.
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Thousands of attendees across one week

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Connecting all ICC Sydney buildings to Tumbalong Park, UTS and The Goods Line

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700+ keynotes speakers across 400+ conference sessions

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100+ exhibitors at Tech & Innovation Expo, alongside Intel® Extreme Masters esports tournament

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Six film screenings including a Baz Luhrmann premiere

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VIPs including Nicole Kidman, Chance The Rapper, Charlie Brooker and Amy Webb

OVERVIEW

ICC Sydney anchored the inaugural delivery of South by Southwest (SXSW) Sydney, the Asia Pacific’s largest innovation, culture, gaming, music and screen creative industries event. Activations at the venue included the SXSW Sydney Conference, SXSW Sydney Tech & Innovation Expo, SXSW Sydney Pitch competition and the SXSW Sydney Games Festival – including the world’s longest running major Esports tournament – the Intel® Extreme Masters. Welcoming thousands of delegates to more than 400 conference sessions featuring 700+ keynote speakers, 100 exhibitors at the Tech and Innovation Expo, and 6 film screenings from the likes of Baz Luhrmann, year one was a resounding success that showcased Sydney’s brains and beauty to the world. 

South by Southwest is one of the world’s largest culture festivals, made up of many different events and experiences, all together in one place for seven days. In choosing our anchor venue, ICC Sydney’s approach to sustainability and inclusivity fit within the brief of SXSW Sydney. Whether it be the Tech & Innovation Expo with more than 100 exhibitors to more than 400 conference sessions including celebrities, CEOs and thought leaders from around the world – from planning to execution, the ICC Sydney team made SXSW Sydney a lot easier. Year One for SXSW Sydney was a success and we’re looking forward to planning 2024 and beyond with ICC Sydney.

Colin Daniels, Managing Director, SXSW Sydney

Legacy in action 

SXSW Sydney brought ICC Sydney’s Legacy Program streams to life. Creating a hub for Innovators & Entrepreneurs, as well as Creative Industries, has left an incredible impact on the city of Sydney. The program has expanded its potential, promoting connection between emerging and established talents through events including: 

  • 400 conference sessions featuring more than 700 keynote speakers,  
  • 100 exhibitors at the Tech and Innovation Expo,  
  • six film screenings and premieres, 
  • a world renowned pitch competition including the best of the startups community, 
  • and the world’s longest running esports tournament all taking place across the venue.  

The event has been a driver for innovation across important industries of the future. ICC Sydney is proud to be an incubator for ideas, a champion of change and an advocate for community. 

Ready for anything 

ICC Sydney’s team of world class event professionals is well positioned to deliver events of all types and sizes. The venues three purpose built buildings – Convention Centre, Exhibition Centre and iconic 8,000 seat theatre – are optimised to accommodate diverse event logistical requirements, while remaining simultaneously operational. The full breadth and potential of SXSW Sydney was brought to life by ICC Sydney’s world class infrastructure, ready to seamlessly support the most complex of event deliveries.  

Star studded safety 

ICC Sydney prides itself on the safety and security of all patrons, including high profile VIP guests. SXSW Sydney attracted industry celebrities, CEOs and thought leaders from around the world, including Nicole Kidman, Chance The Rapper, Charlie Brooker, Amy Webb and Baz Luhrmann. The venue’s robust strategies and facilities for managing risk and safety allowed for the smooth inclusion of esteemed guests, ensuring a secure and uncompromised experience for delegates and speakers alike. 

ICC Sydney proudly anchored the inaugural delivery of SXSW Sydney, Asia Pacific’s largest creative industries event showcasing Sydney’s local talent, culture and innovation.
ICC Sydney proudly anchored the inaugural delivery of SXSW Sydney, Asia Pacific’s largest creative industries event showcasing Sydney’s local talent, culture and innovation.
ICC Sydney proudly anchored the inaugural delivery of SXSW Sydney, Asia Pacific’s largest creative industries event showcasing Sydney’s local talent, culture and innovation.