International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has launched the immersive LED Activation Zone, a dynamic LED screen installation prominently located in the Ground Floor foyer of the Convention Centre. Supported by ICC Sydney’s in-house content creation capabilities, this high-visibility platform offers brands an unmatched opportunity to engage the millions of attendees who visit the venue each year.
The innovative space features a LED setup, including LED floor and LED adjoined walls, creating an enveloping 55sqm 4K multimedia environment. With floor-to-wall content synchronisation, the entire space functions as a cohesive, immersive experience capable of showcasing custom brand stories in an interactive environment.
“Our ICC Sydney team strives to be More Than A Venue, and this is more than a display – it’s a stage for storytelling,” said ICC Sydney Chief Executive Officer, Adam Mather-Brown.
“We’ve designed the immersive LED Activation Zone to provide a sensory brand experience that’s highly engaging and a premium opportunity for clients to stand out in one of the most high-traffic areas of ICC Sydney,” Mather-Brown said.