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Where innovation meets immersion

29 Jul 2025

At ICC Sydney, we’re always exploring new and innovative ways to drive meaningful change. How can we elevate the client experience, create lasting impressions for attendees, and deliver events that are truly valuable and engaging?

Backed by a team of highly skilled professionals, our new audio visual upgrades reflect a commitment to extraordinary experiences. With a comprehensive suite of in-house technology and a commitment to continual investment, we ensure our venue and team remain at the forefront of industry innovation.

So, how do we do this?

We’ve launched an exciting new immersive LED Activation Zone. 

We’re excited to share our brand-new LED screen setup right in the Ground Floor foyer of the Convention Centre – a prime spot that offers brands an incredible chance to connect with the millions of visitors who come through each year. This innovative space includes a LED floor and adjoining LED walls, combining to create a stunning 55sqm 4K multimedia environment that really draws people in.

The curved LED wall, measuring 9.5 by 3 metres, is designed to be super versatile, while the 5 by 5-metre floor is strong enough to hold display vehicles like cars or machinery, ideal for eye-catching activations.

Plus, visitors can get involved with interactive digital features, choosing backdrops that make for memorable and shareable moments.

An investment of A$2.09 million has boosted our LED screens, audio visual equipment, and lighting capabilities. 

We’re excited to share a big upgrade to our in-house tech, with new lighting, audio, and LED screen systems designed to make your events run smoother and look even more impressive.

This includes more than doubling our LED screen inventory with an additional 154sqm of VuePix Infiled AR Series panels – a world class system known for its ultra bright output and brilliant clarity.

On top of that, we’ve got over 60 HD projectors, concert-quality sound, and 4K broadcast cameras, so our clients can showcase stunning content on a high-tech, impactful scale.

Want to know more? Hear directly from our client…

“Given that ICC Sydney is recognised as one of the world’s premier convention centres, we had very high expectations for our experience working with the venue team to deliver the 2025 Asia-Pacific Venue Industry Congress. These expectations were truly exceeded. The recent audio visual upgrades in Pyrmont Theatre were a real highlight. With this year’s Congress centred on innovation, it provided the perfect stage for our future-focused content and meaningfully elevated the audience experience.”  – Joel Edmondson, CEO, Venue Management Association (Asia and Pacific)

For more information, contact your ICC Sydney representative now: Contact Us at ICC Sydney – We’re Here to Help You