Today’s NSW Government announcement of $530 million to turbocharge the local visitor economy has been well received.
The advocacy of the members of the Sydney Business Events Coalition across various government bodies, Ministerial offices, aligned association groups and all tiers of government has not gone unheard.
The specific mention of the need to support business events to boost activity in the city underpins the importance of the sector’s role in revitalisating the CBD.
While we are digesting the detail, there appear to be many elements of the overall plan that will benefit business events:
- The Event Saver Fund will help kickstart shorter lead events that are able to run this Summer.
- The Stay and Rediscover scheme supports overnight hotel stays for event attendance.
- The $150 million for major events will directly and indirectly support our events through the potential for direct investment or increased viability of aligned events.
- The Aviation Attraction Fund will help support the return of those high yielding international events and international delegate attendance.