ICC Sydney's Convention Centre lights up for the premiere of Mission: Impossible - Dead Reckoning Part One.

SXSW Sydney anchor venue ICC Sydney begins the countdown to future-focused event

07 Jul 2023

Off the back of the successful, star-studded Australian premiere of Mission: Impossible – Dead Reckoning Part One this week, International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has begun the countdown until the inaugural South by Southwest (SXSW) Sydney technology and innovation, gaming, music, screen and culture events.

The SXSW Sydney 2023 events held at anchor venue ICC Sydney, over seven days and nights from 15-22 October 2023 include the SXSW Sydney Conference, featuring over 200 presentations, panels, workshops and mentor sessions with inspiring thinkers and leaders across multiple content pillars; the SXSW Sydney Tech & Innovation Expo showcasing innovative and emerging tech, entertainment and games companies from across the Asia-Pacific region, alongside the  SXSW Sydney Pitch competition for startups and the SXSW Sydney Games Festival, which also features major Esports tournament, Intel® Extreme Masters.

The SXSW Sydney 2023 Music Festival will spotlight local and international artists while the SXSW Sydney Screen Festival’s program of film, TV, digital, XR and social content premieres will showcase screen culture’s diversity in the Asia Pacific and beyond within ICC Sydney’s Darling Harbour Theatre.

NSW Minister for the Arts, Music and the Night-Time Economy, Jobs and Tourism, The Hon. John Graham said, “The timing of the arrival of SXSW Sydney couldn’t be better as we launch the state’s creative industries policy. SXSW is a great embodiment of the excitement and potential of the creative industries. After a decade of lockouts and lockdowns the city is coming back to life – as the anchor venue for SXSW Sydney™, ICC Sydney will greatly contribute to the event by showcasing the city.

Destination NSW CEO Steve Cox said Sydney owed its ability to secure major events such as SXSW Sydney to its world-class infrastructure – some like ICC Sydney in spectacular harbourside locations – and the highly skilled event professionals that deliver them.

“One of the Sydney CBD’s greatest strengths is its abundance of exceptional event venues such as ICC Sydney, University of Technology Sydney and Powerhouse which are conveniently located adjacent to active transport hubs, accommodation and dining precincts.

“As a world-class major event venue and the festival hub, ICC Sydney will contribute immensely to the success of SXSW Sydney and to the enjoyment of festivalgoers’ from around the world, helping further cement the Harbour City’s enviable reputation as the events and creative industries capital of the Asia Pacific,” Mr Cox said.