This era is defined by shifting sentiment towards social equity, environmental sustainability and technological landscapes and therefore, the way we conceptualise and deliver events is evolving.
International Convention Centre Sydney (ICC Sydney), managed by ASM Global, stands at the forefront of this evolution championing inclusive, socially impactful, and sustainable events that prioritise health, human connection, and human centric technological innovation.
Respect is part of ICC Sydney’s DNA. It permeates every aspect of our venue team’s operations. From engaging with community partners to selecting sustainable food and beverage options, ICC Sydney demonstrates a steadfast commitment to creating events that resonate with diverse audiences and uphold principles of respect and inclusion.
The recent launch of our ‘RESPECT: Shaping Events for Success‘ report developed in collaboration with McCrindle launched at our RESPECT Experience, sheds light on the changing dynamics of the events landscape in Australia and around the world – with insights around business and entertainment events.
According to the report, a significant majority of Australians are actively engaging in local entertainment (69%) and business events (46%), with a notable presence from Generation Z. This underscores the growing importance of creating event experiences that resonate with diverse audiences across five generations and cater to their evolving preferences and values.
From the research, socially impactful and sustainable events play a pivotal role in meeting the expectations of both organisers and attendees; and as the report highlights, Australians across different age groups place a high value on events that foster inclusion, benefit the community, and protect the environment.
Beyond the ‘tourism benefits’ or economic contribution of events, ICC Sydney serves as a vibrant hub for fostering human connection, celebrating local culture, and promoting sustainability and our expanded Legacy Program highlights our commitment to creating positive legacies long after an event has concluded.
Six key trends emerged that are shaping the future of events – all supported by ICC Sydney’s dedication to socially and environmentally responsible event management.
Curated event experiences: Immersive experiences that engage all senses are in high demand, exemplified by events like SXSW Sydney, food and beverage focussed events and celebration of First Nations culture at events such as the International Council on Monuments and Sites Indigenous Heritage Program.
Socially impactful events: Attendees are increasingly seeking opportunities to contribute to their communities through event participation, emphasising the importance of environmental sustainability and social responsibility. Through its Legacy Program partners, event organisers can connect with First Nations and cultural organisations, volunteering opportunities and supporting people experiencing homelessness through to emerging innovators and talent. ICC Sydney’s diverse team is committed to creating inclusive and accessible events that enhance delegates’ sense of belonging. By activating the Inclusion and Belonging stream of our Legacy Program, event organisers can tap into helpful resources and partnerships to ensure their event is welcoming to everyone.
A sustainable means of gathering: The integration of sustainability practices into event planning is no longer optional but essential, reflecting attendees’ expectations for authentic environmental stewardship. With our Legacy Program, and as signatories to the #NetZeroCarbonEvents, ICC Sydney strives to limit environmental impact by minimising the carbon footprint of its operations and events. We have tailored organiser tools to help reduce the environmental impact of events including our Sustainable Events Guide and Plastic Free Events Checklist.
Prioritising health & wellbeing: Creating welcoming and safe environments for attendees, catering to their physical and emotional needs, is paramount in today’s events landscape. ICC Sydney’s sensory friendly spaces, outdoor spaces, Yarning Circle connections, first aid services, and Menu Collection championing local, sustainable produce were designed with delegate health and wellbeing in mind.
