December is one of my favourite times of year – a time of not only celebration of the year that was and what was achieved, but a time to reflect and take stock.
2019 marked a year of exciting progress at ICC Sydney, our team delivered extraordinary service across the board for all 700 events hosted within our venue which attracted 1.4 million visitors.
Underpinning this has been a commitment by the passionate professionals within our business to consistently raise the bar, and to work collaboratively with clients through every stage of the event process.
As a result, we’ve enhanced the sophistication of our approach to client and delegate experiences. And in turn, we’ve created lasting advocates for ICC Sydney and a satisfaction rating beyond compare.
So, what are my top take-outs, where do I think we’ve found room to grow and guiding lights for 2020? Here are my key three:
1. Evolving the UX of Events
From the client side, 2019 was shaped by the increasingly important role of technology at all stages of the execution process, including building in bespoke technological requirements within forums at a higher level than ever before.
From custom communication tools used pre-event to feature our venue information, to interactive apps, e-badges and smart kiosks used to streamline the registration process for attendees, we have seen a continued evolution and enhancement of the UX of events.
In-house, our Culinary Services team has also enhanced event experiences by tailoring our signature dining options. This has seen the addition of interactive food trucks as well as both alcohol and alcohol-free pop-up bars, alongside the delivery of continuous food and beverage services throughout conferences – an option which is now popular with clients looking to improve visitor engagement across rolling programs via uninterrupted catering.
2. Championing Choice
Our team is always one step ahead of the latest culinary trends, which includes supporting all types of dietary preferences to provide an abundance of options that cater to all while maintaining our signature approach to fine dining options.