ICC Sydney's immersive audio visual projection in Darling Harbour Theatre.

Introducing ICC Sydney’s immersive projection experience

09 Apr 2024

In an innovative move, International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has today launched an immersive audio visual projection service exclusive to its iconic Darling Harbour Theatre.

Event organisers can tap into ICC Sydney’s developed immersive content or collaborate with the in house Audio Visual Services team to develop customised content for projection.

Connecting event attendees to the rich culture of First Nations Peoples, ICC Sydney’s captivating digital animation and projection of Boomalli Aboriginal Artist Jeffrey Samuels’ ‘Gadigal, Acknowledgement Respect’ artwork set to an accompanying audio track of ‘Barani’ the whale gracefully swimming through the silvery waters of Gomora (Cockle Bay) was previewed at the venue’s recent RESPECT: An ICC Sydney Experience.

ICC Sydney CEO and Group Director – Convention Centres, ASM Global (APAC), Geoff Donaghy said his team stood alongside its Legacy Program partners Boomalli Aboriginal Artists Cooperative and hoped that this service demonstrated another way in which the venue team was committed to Reconciliation.

“As an iconic destination, which stands and operates on the traditional lands of the Gadigal people of the Eora Nation – the land of Tumbalong and the waterway of Gomora, on what is known today as Darling Harbour – ICC Sydney strives to truly reconcile with First Nations people through our business practices.

“While this new immersive projection experience has the power to deepen delegates’ connection to the culture and stories of First Nations traditional custodians, the service also meets growing delegate expectations for socially impactful and connected events that are seamlessly integrated with technology as highlighted in our RESPECT: Shaping Events for Success report,” Mr. Donaghy said.

ICC Sydney Director of Audio Visual Services, Brian Nash said the new service is testament to the capability of ICC Sydney’s in-house team of Audio Visual professionals who utilise best in class technology and equipment.