In a step towards greater community engagement and placemaking, International Convention Centre Sydney (ICC Sydney), managed by Legends Global, has given Moriarty Walk, an area affectionately known as “Dancers’ Alley” by Sydney’s dancing community, a fresh new look alongside a high-tech overhaul—helping to ignite vibrancy in the Sydney’s Darling Harbour precinct.
From dazzling signage to the introduction of ‘Dance Canvas’ an innovative performance space enhanced with digital augmentation and recording technology, Dancers’ Alley has undergone a substantial update in recognition of its cultural significance in Sydney.
ICC Sydney Chief Executive Officer, Adam Mather-Brown said: “At ICC Sydney, we are committed to Making a Difference. We engaged our local community of dancers to understand what they enjoy about the space, and what improvements could be made. We heard their need for a drinking water fountain, more ambience and secure conditions.
“We established Dancers’ Alley digital spaces on social media and a dedicated website to embrace the community and foster engagement and open communication. Already garnering 300,000 total video views (and growing) on the Dancers’ Alley Sydney TikTok channel, we know people worldwide are connecting with Dancers’ Alley and the energy and passion of Sydney’s local dancing community.
“Dancers can also take their performances to the next level with the installation of our digital ‘Dance Canvas’ – a space where we can capture and convert the dancers’ energy into unique works of art through our digital animation and recording technology.
“The experiential service has proven popular with dance crews customising content and an abundance of visitors booking through the Dancers’ Alley website to enjoy it every Thursday afternoon.
“Beyond creating a vibrant place at our doorstep, we are delighted to nurture wholesome, authentic talent on our doorstep – and through a recently-established partnership, dancers were engaged to perform at their awards presentation,” Mather-Brown said.
Caroline Nguyen, Leader of ‘Maverick’ dance group, said, “It’s been an absolute joy to witness ICC Sydney embrace and celebrate the vibrant dance community that gathers at Dancers’ Alley on Moriarty Walk. They listened to our feedback and responded with heart; transforming the space into an even more lively, welcoming hub where we can connect, move, and express ourselves freely.