Cross sector collaboration and a commitment to investment in world leading infrastructure is driving Sydney’s position as one of the globe’s most desirable destinations and making it increasingly competitive according to International Convention Centre Sydney (ICC Sydney) CEO, Geoff Donaghy, and industry leaders, who discussed the future of the city’s visitor economy at a Committee for Economic Development of Australia (CEDA) event this week.
Titled Delivering Sydney’s Visitor Economy: Drivers and Directions, a key note address from John O’Sullivan, Managing Director of Tourism Australia, outlined the exciting gains Sydney has made in attracting critical visitation, with more than 8 million people visiting the city in 2016, spending approximately AU$40 billion.
This was followed by a panel discussion with Donaghy alongside Lyn Lewis-Smith, Chief Executive Officer for Business Events Sydney and Margy Osmond, Chief Executive Officer for the Tourism and Transport Forum.
The group agreed that Sydney is strongly positioned within the global landscape, and has the opportunity to leverage its outstanding reputation to continue driving growth for the local visitor economy. They noted that concerted State-wide collaboration to provide guests with world class end-to-end experiences has been key to Sydney becoming increasingly competitive worldwide.
The panel also emphasised three key factors as underpinning Sydney’s continued success:
- Investment in infrastructure
- Co-ordination between the government and industry
- Structured, mutually beneficial relationships between Sydney and the regions
Donaghy said that ICC Sydney is a leading example of the importance of synergy between government and industry to help maintain NSW’s burgeoning visitor economy, which continues to be one of the fastest growing contributors to the national economy.