The exhibition market is set for a bumper year at International Convention Centre Sydney (ICC Sydney) with two successful shows – targeting consumer and trade audiences – already held this month.
ICC Sydney CEO Geoff Donaghy said exhibitions were an extremely important market segment for Sydney that delivered the potential for the acceleration of new businesses, face to face networking and a platform for millions of dollars in business to be exchanged on the show floor.
“The return of ICC Sydney’s exhibitions calendar will reboot business opportunities during events at the venue while delivering significant benefits to Sydney and across New South Wales,” Mr Donaghy said.
“Direct and indirect delegate expenditure is set to boost the state economy and positively impact local businesses while our long, deep supply chain reaches out into regional areas.
“In a stabilised year, exhibition attendees alone spend more than $340 million in the local economy,” he said.
The success of Event Crowd’s Pregnancy, Babies and Children’s Expo demonstrates the confidence in the community to get back to attending in person events. The early children’s expo kicked off this year’s calendar with a consumer show that attracted 8,000 attendees and 120 exhibitors across two days at Australia’s largest early parenting event.
Event Crowd Managing Director Cameron Just said after meticulous planning with the ICC Sydney team, the exhibition led the way for the safe presentation of upcoming consumer exhibitions in his portfolio.
“The support from the whole team at ICC Sydney has been exceptional. Our exhibitors and attendees’ feedback has reinforced what we saw on the exhibition floor – an enthusiastic and confident return to face to face events. Our Sydney event has set a high benchmark for safe and engaging exhibition delivery and we look forward to creating more opportunities for brands and consumers to connect in the coming months,” Mr Just said.