CEO Update – November 2021

17 Nov 2021

We are in a state of transition from delivering primarily broadcast events to a focus on providing in person experiences, bringing us back to pre-COVID dynamic and productive times. During this re-emergence, it is important to reflect on the learnings of the past months and plan for our collectively brighter future.
ICC Sydney has remained match fit by flexing our agility muscle and remaining open to host digital events delivered in strict accordance with the NSW Government’s health and safety regulations and in line with our EventSafe Operating Protocols.

Our Business Development and Event Planning teams have continued close communication with organisers, stakeholders and industry while our operational teams are building back to their business as usual levels after several months of working in a variety of roles across the venue.

Recently, ICC Sydney shared its Annual Performance Review for the 2020/21 financial year. It is timely to reflect on the achievements and community contributions of the previous year. In it we shared the venue’s adaptability and innovation in the face of lockdowns, border closures and operating restrictions, which led to the presentation of 352 events for over 200,000 in person attendees and a further 200,000 remote attendees.

Despite the prolonged impact and restrictions created by the COVID-19 pandemic, we provided opportunities for social engagement and economic benefits across Sydney and through our long supply chain into regional areas.

At the heart of our organisation is the people who embody our values and provide world class service with a customer-centric focus. It was truly a pleasure to celebrate our team of caring and passionate professionals who prioritise customer satisfaction at our recent Extraordinaires Awards – ICC Sydney’s flagship internal team member recognition event.

Throughout the uncertainty of the previous year, ICC Sydney’s team seamlessly utilised technology, innovation and adaptability to help organisers to continue delivering world class events in a virtual and hybrid space. As the return of meeting face to face gains momentum, we reflect on the successes of the past year while looking forward to the future.

As part of our commitment to elevating the organiser and attendee experience, we recently presented the Events in Focus webinar series, which delved into the planning process of three event organisations and their experience running hybrid or virtual events at ICC Sydney during the ever-changing operating conditions over the past few months – the Royal College of Pathologists of Australasia, Informa Connect and Landcare Australia.

Looking forward, we are using this time to refine our processes and resources with event organisers in mind. We are pleased to refer organisers to our 360 degree assets to augment the planning process. To assist with pre-event marketing efforts, ICC Sydney’s marketing support is available. From social media to dedicated newsletters, organisers are invited to utilise an array of marketing tools and services to help bolster event attendance.

ICC Sydney’s EventSafe Operating Protocols have continually been adapted to meet NSW Government’s public health regulations exactly and precisely. To this end, our EventSafe Operating Guide has been updated to reflect the requirements currently applicable from 8 November. Stay up to date with the very latest operating conditions here: EventSafe | ICC Sydney

Operational efficiencies are high on our list of priorities and ICC Sydney has introduced a new Event Logistics Department dedicated to improving processes to streamline the management of event materials on site.
As the end of the year quickly approaches, we welcome your event enquiries for the short and longer term. Our team is ready to partner with you in planning your event.

Yours faithfully,

Geoff Donaghy
ICC Sydney, CEO