Asahi Lifestyle Beverages has signed a landmark five-year partnership to exclusively supply nonalcoholic drinks to some of the biggest entertainment venues in Australia.
The landmark deal with ASM Global includes nine venues in Australia with combined annual visitor numbers of ~ 5.2m patrons and annual non-alcoholic drink consumption of ~1.5m drinks. Visitors to the venues can now enjoy Asahi Lifestyle Beverages’ most popular drinks brands, including Pepsi Max, Solo, Schweppes, Lipton Iced Tea and Cool Ridge Water.
The venues include:
Qudos Bank Arena, Sydney
Brisbane Entertainment Centre
RAC Arena, Perth
International Convention Centre Sydney
Brisbane Convention & Exhibition Centre
Aware Super Theatre, Sydney
Newcastle Entertainment Centre
Cairns Convention Centre
Darwin Convention Centre
Asahi Lifestyle Beverages Chief Executive Officer Nigel Parsons said the company was thrilled to be partnering with ASM Global, among the world’s leading venue management companies and producers of live events covering 350 venues worldwide.
“We’re looking forward to partnering with ASM Global to ensure our great brands are enjoyed in some of Australia’s most iconic venues and to further enhance the consumer experience,’’ Mr Parsons said.