In an innovative move, International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has showcased its versatility by delivering a bespoke digital event app, event check in and badge printing service for Accor Pacific, the largest hotel operator in Australia and New Zealand, at their EmPOWERed Leaders Conference last month.
The app boasted engagement tools and real time analytics while presenting agenda, speaker and sponsor information all available in the palm of each delegate’s hand via their mobile device. Accor’s exhibiting organisations were equally empowered by ICC Sydney’s digital tool to capture leads, engage with delegates, and establish connections.
ICC Sydney Director of Audio Visual Services, Brian Nash said the event app took the traditional event technical production to the next level.
“Innovation is a cornerstone of our culture at ICC Sydney and our latest end to end technical delivery for Accor’s July event is testament to that.
“ICC Sydney’s event app was designed and delivered by our award winning Audio Visual Services team and proved to be an invaluable tool for attendees. With its user-friendly interface, the app detailed the event agenda, speaker bios, and importantly – it provided comprehensive information about the exhibitors – all available at the fingertips of the participants.
“Beyond the app delivery, we are proud to have created a captivating and immersive audio visual experience projecting content to a spectacular canvas — a 32m screen in the Grand Ballroom, further transforming the space from conferencing by day to an ambient awards gala dinner by evening,” Mr Nash said.