Qualtrics X4: The Experience Management Summit
4 July 2024
![Website Page Banners Qualtrics X4 behind the scenes of the audio visual desk in the theatre](https://iccsydney.com.au/wp-content/uploads/2025/01/Website-Page-Banners.png)
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23 Speakers, 10+ Keynotes.
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Welcomed 1,500 attendees across three Exhibition Halls.
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13,600sqm event space.
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ICC Sydney’s Audio Visual team built their largest ever 24m x 7m mainstage screen.
OVERVIEW
ICC Sydney’s team was selected to host Qualtrics X4 Sydney, an event designed to help leaders at global organisations harness the power of experience management (XM). The event welcomed 1,500 attendees across three exhibition halls, utilising 13,600 square metres of versatile event space. Qualtrics took full advantage of ICC Sydney’s in house services, with our audio visual team constructing their largest ever 24 x 7 metre LED wall. The event showcased the venue’s innovative capabilities and commitment to facilitating extraordinary events.
Audio visual expertise
ICC Sydney handled all audio visual requirements in house, with technology team members managing equipment, build and production. Supporting Qualtrics XM, ICC Sydney’s audio visual team played a key role in overall design of the space and layout, and constructing their largest ever LED wall captivating XM audiences and leaders.
In addition, the venue engaged an external translation company to provide real time audio interpretation and translation into multiple languages enhancing accessibility and engagement for all attendees.
Versatile event spaces
ICC Sydney’s event spaces are highly adaptable, accommodating a wide range of event sizes and requirements. This versatility allowed ICC Sydney’s Audio Visual Services team to effectively manage the intricate technical setups for Qualtrics X4, delivering a seamless and immersive experience for attendees.
The venue’s flexibility is enhanced by state-of-the-art facilities and customisable layouts, ensuring each event, whether small or large, can be tailored for optimal engagement and logistical efficiency. ICC Sydney’s commitment to supporting event growth makes it an ideal partner for events of any scale.
Supporting event growth at ICC Sydney
ICC Sydney is committed to ensuring the success and growth of its clients’ events. Since hosting the industry leading Qualtrics X4 in 2018, beginning with 1,000 attendees in the Grand Ballroom, the venue has supported its evolution to new heights. In 2023, the venue hosted Qualtrics XM on Tour in Darling Harbour Theatre, and in 2024, Qualtrics X4 expanded to the Exhibition Centre utilising halls five, six, and seven, drawing an impressive attendance of more than 1,500 delegates.
![14 Qualtrics X4 behind the scenes of the audio visual desk in the theatre](https://iccsydney.com.au/wp-content/uploads/2025/01/14.png)
![12 Qualtrics X4 sign in the exhibition theatre](https://iccsydney.com.au/wp-content/uploads/2025/01/12.png)
![13 Qualtrics X4 behind the scenes of the audio visual desk in the theatre with the word 'researchers' on the big screen.](https://iccsydney.com.au/wp-content/uploads/2025/01/13.png)