ADAM MATHER-BROWN
CHIEF EXECUTIVE OFFICER
Specialising in pre-opening and opening phases, Adam played a pivotal part in delivering the revitalised Darling Harbour precinct and opening of ICC Sydney in December 2016 which has changed the face of the city for generations to come.
With exceptional attention to detail in delivering the best international practice and standards, Adam is known for his ability to think laterally with absolute consideration for the local environment.
He is equally passionate about maximising the flow on benefits of ICC Sydney’s operations to reach a broad section of the community as he is about upholding Sydney’s reputation as a world class business events destination on the world stage.
Adam has a keen interest in leadership and talent development, working with ICC Sydney’s current and future leaders to hone their skills and reach their individual aspirations.
For Adam, ICC Sydney was a natural next step in an esteemed career that has seen his involvement in opening some of the world’s top convention centres including the Durban International Convention Centre, Cape Town International Convention Centre, Kuala Lumpur Convention Centre, and most recently, the Qatar National Convention Centre.
BEVERLEY PARKER
DEPUTY CHIEF EXECUTIVE OFFICER & CHIEF COMMERCIAL OFFICER
Beverley brings a wealth of industry experience to ICC Sydney developed through global exposure to the corporate, conference, incentive, leisure, inbound and exhibition sectors.
In her role as Chief Commercial Officer, Beverley oversees the venue’s business development and communications strategies. She is a renowned event professional who has attracted some of the world’s most prestigious business events and conferences to ICC Sydney, establishing partnerships across Australia and the world including North Asia, North America and Europe.
She has played a pivotal role in establishing ICC Sydney’s reputation on the global stage since its opening in December 2016, successfully building the venue’s international and national event pipeline before its doors were officially opened. The venue’s track record for welcoming clients back on repeat business is a further endorsement of her leadership.
Prior to joining ICC Sydney, Beverley was the Director of Sales and Marketing with the former Sydney Convention and Exhibition Centre and has held senior executive roles with Four Seasons Hotels and Resorts and Accor Asia Pacific.
Having worked with some of the country’s most well regarded brands, Beverley has an innate ability to establish and nurture strong relationships, working collaboratively towards successful outcomes time and time again.
She is an inspiring leader with the proven ability to forge and sustain high performance teams, mentoring her staff and taking pride in their success and career development.
Beverley is passionate about promoting Sydney as a world class business events destination and lives and breathes all the city has to offer.
LYNELL PECK
GENERAL MANAGER — OPERATIONS
ICC Sydney General Manager – Operations, Lynell Peck is a seasoned expert with over 35 years of experience in hospitality and event management at globally renowned venues.
Bringing a wealth of experience across both culinary and event operations, Lynell oversees three executive roles – Director of Audio Visual Services, Director of Building Services and Sustainability and Director of Event Delivery to operate ICC Sydney to the world class standard synonymous with the venue.
Joining ICC Sydney’s pre-opening team in 2015 as Director of Culinary Services, Lynell led a team of more than 500 people to deliver extraordinary culinary experiences in the venue’s first decade. She set new culinary standards across the board with ICC Sydney’s presentation, product sourcing, including an emphasis on collaborating with an extensive network of NSW-based food and beverage suppliers and producers.
Lynell is deeply passionate about innovation, creativity in business and collaboration as a pathway to achieving excellence. The exceptional service and commitment displayed by Lynell and her teams have been recognised through numerous accolades including, NSW Savour Australia Restaurant & Catering HOSTPLUS Awards for Excellence 2018 Sydney Metropolitan Function/Convention Centre Caterer and the NSW Sommeliers Wine List Awards.
Prior to joining ICC Sydney’s Executive, Lynell spent 17 years of her career with Australian Turf Club Ltd across a variety of senior operational leadership roles. Earlier in her career, Lynell held senior food and beverage management roles with a range of international 5-star hotels including the Park Lane Hotel (now Sheraton on the Park) and previous to this, she worked with the Regent International Hotel Group in Australia, America and New Zealand.
MALU BARRIOS
GENERAL MANAGER — NEW PROJECTS
Malu Barrios has spent over 20 years at General Manager and Director levels in the events industry; developing and implementing venue management strategies across a variety of major convention centres and event venues throughout Australia.
She is a seasoned ASM Global executive, having successfully launched three of the global venue management group’s facilities prior to undertaking her current role of General Manager – New Projects at ICC Sydney. Malu previously held the positions of Events Director of the Brisbane Convention and Exhibition Centre, General Manager of the Darwin Convention Centre, and General Manager of Sydney Exhibition Centre @ Glebe Island, where she ensured the seamless transition of events from the interim facility to ICC Sydney.
Additionally, Malu was an instrumental member of the ICC Sydney opening team and has since overseen the delivery thousands of world class events since it’s opening in December 2016. In her previous role as Director of Event Services, Malu oversaw the team involved in ICC Sydney’s event planning, event operations, customer service and live events. This team is often considered to be the engine room of ICC Sydney, working hand in hand with clients to bring their extraordinary event visions to life.
Under Malu’s leadership, ICC Sydney’s operations have continued to thrive, earning widespread recognition across the events industry. Her guidance has seen the venue honoured with multiple prestigious awards, including the Exhibitions and Events Association of Australasia (EEAA) Best Venue Team in both 2018 and 2019, and the Meetings and Events Australia (MEA) National Award for Best Event Venue – Capacity over 1500 in 2019. In recognition of her longstanding dedication and impact, Malu was named the inaugural Unsung Hero of the event and exhibition industry by the EEAA in 2017. Her legacy of excellence continues to shape the venue’s success today.
She has a global reputation for being a first-class leader, is well recognised for her expertise and advocacy of business events and has represented the industry as a Board Member of the Venue Management Association since 2023.
BRIAN NASH
DIRECTOR OF AUDIO VISUAL SERVICES
Having spent the majority of his life on, near or around a stage, Brian has an immense passion and dedication for event production. With more than 30 years’ experience, he is an exceptionally experienced operator who has worked on numerous touring productions, festivals and venues including the Brisbane Convention and Exhibition Centre, Sydney Opera House and the Sydney Entertainment Centre.
Brian and his team of more than 200 technology experts are responsible for sourcing, testing and delivering creative audio-visual (AV) systems and processes to support a year-round calendar of events across multiple spaces at ICC Sydney.
He oversees the installation, testing, commissioning and operational readiness of all systems and equipment to ensure a seamless transition between the testing and operating phases of events, delivering extraordinary sound, visuals and technology for ICC Sydney clients every time.
Part of ICC Sydney’s landmark opening team, Brian is highly regarded as an industry veteran who has set a new benchmark for venue technology including the launch of ICC Sydney’s world leading Hybrid Event Solutions model, developed in response to the coronavirus pandemic.
LUKE FLEMING
CHIEF PEOPLE OFFICER
ICC Sydney’s Chief People Officer, Luke Fleming, is a business events and hospitality industry specialist with over 20 years’ experience in managing expansive workforces both in Australia and Asia. Luke was an integral part of ICC Sydney’s pre-opening stage having joined the premier Convention, Exhibition and Entertainment venue in March 2016.
Initially responsible for managing ICC Sydney’s sizable permanent and casual workforce planning requirements, Luke’s strengths in strategic business planning, talent acquisition and onboarding, employment relations and industrial compliance earned him a sound reputation as a highly effective people leader.
Luke was recognised by his peers winning the Extraordinaires Awards in 2019 in the Innovation and Creativity category, in 2021 by the Human Resource Director Magazine as the Australian Human Resource Manager of the Year and in the 2024 HRD Hot List.
Luke is an avid champion of ICC Sydney’s Diversity, Equity and Inclusion program. He is a Diversity Inclusion Trainer, certified DISC Practitioner, trained Mental Health and First Aid Responder and key driver of ICC Sydney’s Disability Inclusion Action Plan working group. Luke was a pivotal member of ICC Sydney’s COVID Taskforce.
A long standing member of the Australian Human Resources Institute, Luke’s Bachelor of Commerce and Master of Human Resources, coupled with being a qualified Trainer and Assessor holds him in good stead to bring business best practices to his role.
Luke is highly respected, skilled leader of top performing, multi-disciplinary teams. He is adept at developing and maintaining key relationships with stakeholders to drive quality and exemplary services in the business events sector while ensuring team member safety, health and wellbeing remains in focus.
MARTIN CLAPHAM
CHIEF FINANCIAL OFFICER
ICC Sydney’s Chief Financial Officer, Martin Clapham, is responsible for overseeing and controlling all corporate, financial and ICT operations. He has extensive experience and a high degree of commercial acumen gained in past roles across sectors including FMCG, agricultural, hospitality and the construction industry.
Martin is a strategic thinker and is admired for his ability to bring clarity to complex commercial and operational business decisions. He has demonstrated a strong leadership ability, inspiring high performance in teams across the Asia Pacific region, in line with playing a pivotal role in driving business excellence and efficiency through his leadership.
Martin holds a Master’s Degree focused in Professional Accounting (MPACC) from Sydney University. Prior to joining ICC Sydney, he served as Global Chief Financial Officer at Cliftons Group for over five years.
His impressive track record of achievement strengthens ICC Sydney’s commercial and strategic capabilities.
ADAM SMITH
DIRECTOR OF BUILDING SERVICES AND SUSTAINABILITY
Adam joins ICC Sydney following a long tenure at the Australian Turf Club where he led a team of almost 1,500 people. In his role as General Manager, Adam oversaw security, transport, traffic management and construction projects as well as major events in a venue that attracts over a million visitors annually.
Skilled in the management of large facilities and passionate about creating a safe a sustainable venue, Adam’s role at ICC Sydney specialises in security, safety, operational management and the delivery of premium visitor services through the excellent presentation of Australia’s premier convention, exhibition and entertainment venue.
Adam is committed to ensuring premium customer experiences, driving innovation through constant improvements and leading high performance teams. His passion for team, contract, compliance and financial management match his commitment to driving a positive corporate culture and encouragement for ongoing professional development.
